![]() Major accomplishment: In 2021, the artist signed his first-ever exclusive agency deal with 33 & West for exclusive representation for the U.S. 8 on the Latin Digital Song Sales chart dated Aug. His single, “Asi Soy,” later debuted and peaked at No. His first entry on Billboard ‘s Hot Latin Songs arrived this year in April with “Mar y Tierra,” part of his fifth studio album Mundo. Inspired by artists such as Cartel de Santa, C-Kan, Gera MX, and MC Davo, Santa Fe’s real, ultra-personal, and raw lyricism ultimately landed him collaborations with artists such as Snoop Dogg, Lupillo Rivera, Calibre 50, and Piso 21, spotlighting him as one of Mexico’s biggest rappers. “The word ‘clan’ also represents my fans, my producers, and my entire team.” “At rap battles, my friends and I were known as the clan of Santa Fe - but I’m the only one who continued using the name,” he says. His artistic name is also an ode to his barrio. He would buy me a lot of toy instruments and I would play pretend drums with the pots and pans.” “He discovered my talent when I was a little kid. Overall, he credits his father for instilling a love of music from an early age. ![]() That’s when I began writing my own music,” he says. My barrio taught me what hip-hop and rap music is. “I began doing hip-hop in the barrio between the age of 12 and 13. ![]() All I had was YouTube and SoundCloud.”Ĭamilo & Grupo Firme Gift Fans New Banda Anthem 'Alaska': Watch the Music VideoĪnitta & Missy Elliott Team Up For Vibrant Funk Track 'Lobby': Watch the Videoīad Bunny Tops 2022 Billboard Latin Music Awards Finalists: Complete Listīut his plan was never to upload music on the internet instead, he wanted to entertain his family and friends at gatherings. “As a teenager who recorded his own music, filmed his own music videos, and did his own marketing, having millions of views on a song was a big deal for me,” he tells Billboard.
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